youtube shorts: YouTube challenges TikTok to give Shorts creators 45% of ad sales

Youtube unveiled a new way for creators to earn money short videoas it faces increasing competition from ICT Tac.

The Google-owned streaming service announced on Tuesday that it would introduce advertising on its video feature Shorts and give creators 45% of revenue. That compares to its standard 55% payout for videos outside of Shorts and TikTok’s $1 billion fund for paid creators.

“We want YouTube to be the place that offers (creators) the most support in the ever-changing digital landscape,” said YouTube’s Chief Product Officer. Neal Mohan.

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