The Google-owned streaming service announced on Tuesday that it would introduce advertising on its video feature Shorts and give creators 45% of revenue. That compares to its standard 55% payout for videos outside of Shorts and TikTok’s $1 billion fund for paid creators.
“We want YouTube to be the place that offers (creators) the most support in the ever-changing digital landscape,” said YouTube’s Chief Product Officer. Neal Mohan.
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