The pack is the culmination of 10,000 hours of first-hand research at tech companies across North America: 97% of users admitted to feeling unprofessional or childish in their existing backpack (but don’t want to giving up convenience). And they spent an inordinate amount of time arguing over spilled fabric. The research validated Crisp’s observations: 1) The world had changed; technicians and executives had new needs not met by existing products. 2) These needs weren’t just characteristics, but also nuanced feelings about how they want to appear in the world. Crisp was uniquely positioned to realize this value proposition.
Most professionals compromise and buy a practical, professional or modern bag. But tech leaders, spoiled by the ultra convenience of life at their fingertips, want it all. The pack features stand-up architecture, push button access, waterproof seal, meticulously designed recessed pockets, ballistic nylon and genuine leather. Upgrading to the Pack often coincides with a major life milestone; a new job, a new city or finally the impression of having “succeeded”. It is a tool for self-improvement and self-determination.
Image Credit: Watson