Fitness influencer Tammy Hembrow has made a name for herself on social media with a clothing line and a workout app to go along with it.
But the 28-year-old, now worth an estimated $38million, grew up in a rural area with just 80 children in her entire school, lived in a former wedding reception venue with tables for the walls and has had to take baths outside. .
The mother-of-three appeared on How I Did It from Australian Financial Review podcast, where she detailed her rise to the top.
“After living with my father, I decided to move to Singapore with my mother and stepfather. It was the complete opposite of what I had been through. My stepfather was very successful and they were living this life of luxury,” Tammy said.
She said it was unlike anything she had seen up close before and had only seen in the movies.
Tammy added that it was the first moment that inspired her to strive for success. After returning to Australia, she enrolled in a Bachelor of Commerce degree at Bond University.
She didn’t like the degree until she took a course in entrepreneurship, but soon found out she was pregnant with her son, Wolf, and had to drop out.
“It was a big surprise – back when I had just started seeing social media – it wasn’t like it is now, and I had started tapping into it. I was starting to post previews of my life but then I got pregnant and it turned everything upside down.
“People around me were telling me I ruined my life, but I took that and made people see the opposite,” she said.
Tammy said around the same time that she started to love health and fitness and when she got pregnant she was worried that people would stigmatize her as a young mom because she only had 20 years old when she had her son.
But sharing her pregnancy online has helped her grow her following, showing people her work at the gym and challenging stereotypes.
She noticed people were excited about her journey, so she created PDF documents with fitness programs to share and sell to others.
Tammy only paid someone $400 to demonstrate the exercises, and after selling the PDFs for a while, the TammyFit app was finally born.
“I used different apps for meals and workouts and wanted everything in one place to give my users the maximum experience,” she said.
Tammy, who has 15 million followers on Instagram, only charges app users $100 a year to use the app and since its launch in 2018 there have been 2.5 million downloads.
After the launch of the app and the birth of her daughter Saskia, Tammy decided it was time to start a new business and created her own sportswear brand Saski Collection with her sister Amy.
Over the years, Tammy said people often categorize her as just an influencer, but the mother-of-three said she’s a mother and runs two successful businesses, so she’s more than meets the eye.
Tammy recently welcomed her third child, baby Posy, in June with fiancé Matt Poole.
Originally published as Tammy Hembrow explains how she went from rural life to being worth $38 million