The FFFACE x FINCH collaborative fashion capsule features unique and striking semi-digital apparel designs. These silhouettes proudly display the work of seven world-renowned artists. Brands consider it the “first” version of semi-digital clothing, with 3D animation for content creation. This opportunity gives you the ability to “customize your digital look” and falls under the category of augmented reality.
Semi-digital clothing designs include works by artists such as МАНЖОС, Snizhana Chernetska, Ines Alpha, Wondermilk Studio, Aleksey Efremov, etc. Wearers can point their camera phone at the unique QR code on the bottom right of the t-shirt. This will activate dynamic 3D animation based on art and can be used in Instagram stories.
Image credit: FFFACE x FINCH