Luxlock, Creativo and MetaBurnett showcased an immersive fashion experience during New York Fashion Week that helps designers make an impact beyond the runway with unlockable phygital twin NFTs. STRUT Models (the only 100% Caribbean, feminine and Vlack-owned modeling agency in New York City focused on inclusivity, diversity and individuality) collaborated on an NFT collection that combined art, music and meaning of the game with rewards through The Modernist.
The non-fungible token collection consists of 9,724 Genesis NFTs based on 442 hand-illustrated, interchangeable character artwork. At NYFW, Spring 2023 collections featuring a live model showcase were paired with digital twins, which were made available for immediate purchase and virtual try-on using augmented reality experiences.
These digital assets bring a new dimension to NYFW and explore a new era of the internet and the fashion industry in general.