At the Revea lab, technicians use $100,000 worth of equipment to formulate individual skincare for its San Francisco clientele. The brand is launching a first-of-its-kind app that brings its clinical diagnostic imaging data to smartphone cameras, allowing anyone with a phone to identify their true skin type and see their skin at its lowest level. deeper – based on 40 different skin health metrics, six layers below the surface, and over 1 million data points – for free.
Revea’s Hyperspectral technology is like an MRI or x-ray of the skin, measuring how different wavelengths of visible and invisible light penetrate and reflect in the skin. With this, Revea sees areas of concern, identifies the root cause and determines the best ingredients for each individual’s biology to then inform three precision formulas – an AM serum, PM serum and moisturizer – plus an action plan detailed for skin health.