JSHealth fined $26,000 by TGA for illegal advertising

A vitamin and wellness brand backed by influencers and celebrities has been fined for illegal advertising after claiming its products could prevent ‘serious health problems’ such as cancer and Alzheimer’s disease .

JSHealth has become a cult following since its launch in 2019, the Sydney company is now worth $798 million and sells a bottle of vitamins every 10 seconds.

The brand was founded by multi-millionaire Jessica Sepel and offers supplements, skincare, marine collagen and plant protein powders.

It has now been revealed that the brand has been fined $26,640 by the Therapeutic Goods Administration for illegal advertising.

JSHealth has received two infringement notices for alleged illegal use of the Restricted and Prohibited representation in the advertising of the listed complementary medicines.

The TGA alleged that the company’s advertising included claims that the product could treat or prevent serious health conditions, including cancer and Alzheimer’s disease.

“These are restricted and prohibited representations that are not permitted for use in advertising without permission from the TGA, which the company did not have,” the TGA said in a statement.

Before a company is allowed to advertise to Australian consumers that its products can treat serious health conditions, it must file an application with the TGA.

The claim should include scientific studies and other evidence to support the claim.

Ms Sepel, 33, runs the brand alongside her husband, CEO, Dean Steingold.

JSHealth took a big step forward in July when it expanded to Chemist Warehouse, with its supplements selling for between $44.99 and $69.99 for a 60-capsule bottle, depending on the product.

“As founder of the brand, this is a very proud moment and a big step for JSHealth Vitamins,” Ms. Sepel said in a statement at the time.

“Since our launch four years ago, I have always said how important it is to me that Australians have easy access to our health and beauty products, and partnering with a reputable powerhouse like Chemist Warehouse is increasing really this opportunity.

“I’m excited to take this next step, and I know our dedicated community and new customers will be even more so…I think making these products more accessible than ever will support so many.”

JSHealth is a beloved brand among influencers and celebrities around the world, heavily backed by Instagram advertising.

The vitamins are currently stocked in Australia, the UK and the US, with her clients including Jennifer Lopez, Jessica Alba, Phoebe Tonkin, Lara Worthington and Martha Kalifatidis.

Originally published as Celebrity-favorite brand JSHealth fined $26,000 for illegal advertising