For traditionalist Italians, Domino’s was despised for its Hawaiian pizza, a margarita topped with pineapple, and attempts to persuade locals to eat bacon and chicken or even hamburger pizzas failed miserably.
“It’s like I go to England and make fish and chips, it doesn’t make sense
Domino’s withdrawal is the latest in a series of multinational companies pulling out of countries: Starbucks closed around 70% of its Australian cafes in 2008 despite the country’s coffee craze, while McDonalds left Iceland the same year, largely due to the global financial crash and the rising price of imported ingredients.
How Italians reacted to the closing of Domino’s
“It’s like going to England and making fish and chips, it doesn’t make sense; it’s like going to China to open a Chinese restaurant.”
Domino’s operations have also encountered financial problems over the years, and as of the end of 2020, the company had a debt of 10.6 million euros ($15 million).