In-Game Advertising Platforms: Integral Advertising Science

Anzu, a leading gaming advertising platform, has partnered with verification standardization company Integral Ad Science to legitimize gaming ads by standardizing measurement tools, making it a useful space for marketers to reach their audience.

Together, the two companies have developed viewability tools and proprietary measurement software to help brands and advertising agencies better track their advertising performance. Additionally, the partnership will strive to bring more transparency to the gaming-based advertising space, which until now has been largely unstructured.

“By partnering with Anzu, we now offer in-game metrics and transparency to advertisers in gaming environments. This integration sets the platform for quality standards in ad-supported games and allows advertisers to better understand and control the quality of their media on Anzu,” said Tom Sharma, Chief Product Officer at IAS.

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