Facebook News: Facebook sees massive drop in teen usage over past 7 years

A new survey of American teens (ages 13-17) by the Pew Research Center has revealed a worrying trend for Mark Zuckerberg Facebook as the part of you have who use the social media platform has dropped from 71% in 2014-2015 to 32% at present.

Chinese short video platform ICT Tac exploded in popularity and is now a top social media platform for teens.

Some 67% of teens say they use TikTok, and 16% of all teens say they use it almost constantly.

Owned by Google Youtube leads the 2022 teen online landscape among platforms as it is used by 95% of teens.

TikTok is next on the list of platforms polled in this survey (67%), followed by Instagram and Snapchat, which are used by around six in 10 teenagers.

Following these platforms comes Facebook with 32% and smaller shares using Twitter, Twitch, WhatsApp, Reddit and Tumblr, according to the Pew Research Center survey.

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This is why Meta Founder and CEO Mark Zuckerberg has put its energies into making its platforms closer to TikTok. Instagram Reels now has a higher annual ad revenue rate ($1 billion) than Facebook/Instagram Stories at identical times after launch.

“The changes in the social media landscape since 2014-2015 go beyond the rise of TikTok and the fall of Facebook. More teens report using Instagram and Snapchat since then. Conversely, Twitter and Tumblr have seen declines in the number of teens who report using their platforms,” the survey said.

Two platforms tracked by the Center in the previous survey, Vine and Google+, no longer exist.

“There are notable demographic differences in teens’ social media choices. For example, teens are more likely than teenage girls to say they use YouTube, Twitch and Reddit, while teenage girls are more likely than teenage boys to say they use YouTube, Twitch and Reddit. ‘use TikTok, Instagram and Snapchat’, the results showed.

Additionally, higher proportions of black and Hispanic teens report using TikTok, Instagram, Twitter, and WhatsApp compared to white teens.

This study also explored the frequency of teens on each of the top five online platforms: YouTube, TikTok, Instagram, Snapchat, and Facebook.

“35% of teens say they use at least one ‘almost constantly’. Teen users of TikTok and Snapchat are particularly interested in these platforms, followed by teens of YouTube who pursue them closely,” the survey found.

A quarter of teens in the US who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTubers say the same.

Looking at teens overall, 19% say they use YouTube almost constantly, 16% say this about TikTok and 15% say this about Snapchat.

Since 2014-2015, the proportion of teenagers reporting having access to a smartphone has increased by 22% (95% now and 73% then).

“While teens’ access to smartphones has increased over the past eight years or so, their access to other digital technologies, such as desktop or laptop computers or game consoles, has remained statistically unchanged,” notes The report.

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