ET reported on August 1 that Grab.in, owned by Reliance Retail, a last-mile logistics provider, had integrated its platform with ONDC, marking Reliance’s official entry into the highly publicized network.
“Starting our journey with key metros, we will expand our services to more cities and become the backbone of intra-city deliveries in India. e-commerce ecosystem,” said Dalvir Suri, co-founder of Dunzo and head of D4B.
D4B has a fleet of over 75,000 delivery partners, connecting over 20,000 merchants to customers.
T Koshy, CEO of ONDC, said in a statement, “This partnership will accelerate our efforts to make last mile logistics accessible to a wider audience of buyers and sellers across India.”
The network, which aims to be operational in 100 cities by the end of August, integrates sellers, logistics providers and payment partners. The ONDC wants to fight against the domination of e-commerce giants Amazon Flipkart, owned by India and Walmart, bringing unorganized retailers online.
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Small players like the live video buying and selling app Kiko live have also integrated into ONDC, said a senior executive.
Kiko Live claims to have 10,000 registered sellers in categories such as groceries, stationery, cosmetics, and electronics. The company said it plans to be on the platform by September.
Kiko Live’s integration with ONDC means sellers listed on the app will be discoverable on the network, said co-founder Alok Chawla. The company is backed by Venture Catalysts and angel investors such as Nitish Mittersain, Founder,
Kiko Live started life as an influencer-driven live video and commerce platform. It now uses its live-commerce technology in a business-to-business model where it onboards local retailers to the app and helps them conduct video calls and livestreams with customers and take orders. It also offers payment and delivery solutions.
“E-commerce is growing rapidly in India. However, the benefit has so far only been enjoyed by a small number of large and organized sellers. Smaller sellers and retailers have consistently raised concerns about the marketplace bias that is eating away at their business, ONDC is a great solution to drive business growth for smaller sellers and make them equal players in the digital retail space,” said Chawla.