bud light next x evo

Bud Light has announced the Bud Light NEXT x EVO partnership with the Evolution Championship Series (EVO). EVO is the premier esports tournament for the world’s most popular fighting games, such as ‘Street Fighter’, ‘Mortal Kombat’ and ‘Super Smash Brothers’. This partnership will allow Bud Light NEXT to provide event venues with beverages and special experiences for attendees.

Bud Light NEXT said it will be opening a lounge on the EVO site that will allow attendees to try and learn more about the Bud Light NEXT beverage line. These beers are marketed as carbon-neutral, calorie-free “eco-beers” that are pushing the industry in a positive direction without compromising on flavor or price.

A standout aspect of the Bud Light NEXT x EVO partnership is the increased validity of the Fighting Game Community (FGC) and space in global sports. A prominent partner like Bud Light will shine the spotlight on the tournament, bringing new fans and loyal fans to the popular sports scene.

Image credit: Bud Light, EVO