amazon eu: Amazon may have to modify its proposals to end testing of business practices, says EU’s Vestager

Amazon may have to change its proposals to end two investigations into its business practices, US Antitrust Chief Margrethe Vestager said Friday following third-party comments on the matter.

In July, the U.S. online retailer said it would implement a data silo, preventing its retail arm from using its market data to manufacture competing private label products.

It will also end preferential treatment for itself and treat sellers equally when ranking their offers for the “buy box” on its website which generates the bulk of its sales.

Vestager had given third parties until September. 9 to provide comments before deciding whether or not to accept the proposals.

A group of 11 non-governmental organizations and the pan-European consumer organization BEUC criticized Amazon’s bid, urging the European Commission to demand adjustments.

“We are now in the process of evaluating these feedbacks, some of which pointed to potential improvements on several points,” Vestager told a conference in New York.

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Vestager also addressed the European Commission’s investigation into Alphabet’s digital advertising activity, saying it was cooperating with its US counterpart on the matter.

“We are also in close contact with the DOJ (Department of Justice) as part of our investigation into Google’s advertising technology,” she said.

The investigation is at a preliminary stage.

Vestager, who earlier this year imposed landmark European rules to rule Big Tech, urged US lawmakers to pass a measure called the American Innovation and Choice Online Act that bars tech giants from giving preference to their own companies. on their websites.

“It’s up to Congress to decide, of course, but in the absence of this kind of legislative push, there is a risk of regulatory fragmentation – underscoring once again the ever-increasing role of cooperation between our jurisdictions, as our cooperation with the DOJ on Google,” Vestager said.

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